What started out as “demographic analysis of regional target groups” some 20 years ago, has since developed into a state-of-the-art tool portfolio. Analysing past performance still is an important issue and provides valuable insights into customer behaviour. Predicting this behaviour, though, becomes increasingly important for many companies, particularly in the mail order and fast moving consumer goods industries.
Which customers and how many of them are likely to react to an offer, stay loyal or can even be won back considering their buying history? Which locations for new retail outlets have the highest sales potential? “SAZ dart analyses” give meaningful answers to questions like these.