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Direct marketing services

Home > Direct Marketing Services > SAZ address services > savings calculator

Savings calculator

Simply calculate your benefits online.

1

Number of Addresses

Please enter the number of addresses to be calculated. You may differentiate between addresses in your house list and addresses that might have to be rented. If you do not use rented addresses, just do not enter a value in the respective field.

House addresses
Rented addresses
 
2

Mailing Costs

Costs accrue from each mailing. Please enter the average costs for a single mailing in Euro, taking all costs such as material, postage, manpower, etc. into account.

Costs per mailing (EUR)
 
3

Up-to-dateness

Please enter the percentage of outdated addresses in your list. As a thumb rule, the percentage for house list addresses is between 1% and 3%, for rented addresses it is between 2% and 5%. If you do not use rented addresses, do not enter a value in the respective field.

Outdated house addresses (%)
Outdated rented addresses (%)
 
4

Costs of Returned Mail

A returned mailing causes additional costs if it has to be sent again. Please enter the costs (in Euro) caused by handling a returned mailing in your company.

Costs per returned mailing (EUR)
 
5

Response Rate

What is the rate of addresses reacting to your mailing campaigns? Please enter the percentage in relation to the overall number of addresses. If you use rented addresses as well, please enter the respective percentage; otherwise leave the field empty.

Rate for house addresses (%)
Rate for rented addresses (%)
 
6

Value of Orders

The last value is the average turnover generated additionally by mailing responses. Please enter the value below. If you do not use rented addresses, just leave the respective field empty again.

Value for house addresses (EUR)
Value for rented addresses (EUR)