A solid subscriber base is of crucial importance to a publisher’s well being, be it newspapers or magazines. Generating new readers and converting them into subscribers, however, usually is not an editorial core competence.
Bearing this in mind “SAZ subscription” was developed as a full-service application including profiling and analysing current customers, target group selection on local, regional or national level, designing and producing the creative (mailings and print-ads) and a detailed response analysis.
Particularly smaller publishing houses benefit from using this 12-month programme with its five mail-shots.