Tailor-made CRM: Heise Zeitschriften Verlag
Situation
With its computer magazines “c’t” and “iX” the Heise Zeitschriften Verlag is publishing two of the most successful iT-magazines on the German market.
Business objectives
To be able to fully concentrate on the editorial content Heise asked SAZ in the late eighties to generate new subscribers and to look after existing ones for both titles.
Solution
What started out as a series of stand-alone projects has since developed into a fully integrated outsourcing solution with SAZ being in charge of all subscriber related activities.
Results
More than 237.000 subscribers make “c’t” the undisputed number one of all European iT-magazines in the subscription category. The subscriber ratio of “iX”-magazine is near 80%.