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Target Groups and Information

Home > Target Groups/Information > SAZ household databases

SAZ household databases

By using all sources publicly available SAZ has built comprehensive household databases for many European and Asian markets. From these household databases we can select for our clients national as well as international lists according to more than 220 socio-demographic and affinity criteria e.g. for generating nes customers (German lists at a glance).

For the German market we offer ”SAZ movers4RENT“ – the most up to date and most comprehensive mailing list of movers that can also be selected according to socio-demographic and affinity criteria.

 

Key content of SAZ household databases

Socio-demografic Data

address, age, sex, profession, financial standing ...
branch of industry, number of employees ...
value and restriction fields

Social Network

... is child of...
... is husband of ...
... is employee of ...
 

Transactions

buying history
contact history
information history
 

Campaigns + Promotions

campaign details
channels involved
creative work
results

Communication Channels

phone
fax
mobile
e-mail

Interfaces

external key numbers
old customer keys ...
 
 

Hobbies + Equipment

hardware/software
subscriptions
memberships
 

Financial Data

bank accounts
building societies
credit cards