SAZ is an international developer and provider of marketing applications, direct marketing services and household databases for various European markets.
SAZ marketing applications are focussed on customer generation and customer relationship management (CRM).
Direct marketing services include consulting, creating and producing multi-channel campaigns, analysing and predicting customer behaviour, fulfilment, telecare as well as a state-of-the-art service portfolio to improve address quality.
SAZ household databases provide more than 220 attributes per address allowing e.g. customer profiling or selecting mailing lists.
All applications and services are based on ”SAZ smartBASE“, a database platform depicting all transactions and relations between a company and its customers, thus generating valuable knowledge.